DATA PROCESSING & PRIVACY POLICY

This policy sets out the basis on which we collect and process your personal data through your use of our website, our digital applications (Apps), and/or signing up for newsletters, competitions and other marketing activities either in-store or online.

Any changes we make to this policy in the future will be posted on this page and, if appropriate, notified to you by email so please check this page regularly.

YOUR PERSONAL DATA

Information You Provide to Us

You will provide some or all of the following information to us when you purchase goods from our website, register a customer account with us, use one of our Apps, contact us, or sign up for newsletters and other marketing activities, either in one of our shops or online:

  • Your Identity and Contact Details – includes your name, email address, home postal address/billing address, delivery address (if different), and your contact telephone number;

  • Your Payment Details – your bank details and payment card details, however your payment transactions will be encrypted by the acquiring bank so we will not retain any payment card details submitted by you;

  • Your Profile Data – if you register a customer account, this includes the profile you create to identify yourself when connecting to our website and Apps (including your username and password) and other data about purchases and your personal preferences;

  • Additional Personal Details – at your option, you can also provide additional personal information to us such as your date of birth, gender, product preferences and interests.

Please Note: It is important that the personal data we hold about you is accurate and up to date. Please keep us informed if your personal data changes during your relationship with us.

We do not collect any categories of sensitive personal data and this website is not intended for children so we do not knowingly collect data relating to children.

Information We Collect When You Use Our Website or Our Apps

As you interact with our website and Apps, we automatically collect usage and technical data (described below) about your equipment, browsing actions and patterns via cookies, server logs and similar technologies.

  • Usage Data – includes details of products and services you have purchased from us, and information about how you use our website and our Apps;

  • Technical Data – includes your IP address, browser type, time zone, device ID, mobile data, page interactions, etc.

  • Other Sources – we may also receive information from third parties we work closely with, such as online platforms, delivery services, credit agencies and fraud prevention agencies.

WHAT WE USE YOUR PERSONAL DATA FOR

We use your personal data under one or more of the following legal bases:

  • To fulfill a contract with you;

  • To comply with legal or regulatory obligations;

  • For our legitimate interests;

  • With your consent.

Examples include:

  • Processing your orders and payments;

  • Customer service and account administration;

  • Verifying your identity and fraud prevention;

  • Sending service-related communications;

  • Business analysis and improvements;

  • Website and App optimization and security.

Direct Marketing

If you have expressly opted in, we may send you direct marketing communications. You may opt out at any time by clicking the unsubscribe link in the email or adjusting your email preferences.

Cookies

We use cookies to improve functionality and personalize your experience. Consent is required for non-essential cookies. You can manage cookie preferences at any time.

WHO WE SHARE YOUR PERSONAL DATA WITH

We may share your data with:

  • Payment processors;

  • Delivery and courier services;

  • Credit reference and fraud prevention agencies;

  • Website hosting and analytics providers;

  • Marketing agencies (only if you have opted in).

All third parties are contractually bound to protect your data and may only process it per our instructions.

LINKS TO OTHER ORGANISATIONS

Our website and/or Apps may include links to third-party sites. These sites have their own privacy policies, and we are not responsible for their content or practices.

OPTING OUT OF MARKETING AND PREFERENCE UPDATES

You can unsubscribe from marketing at any time by:

  • Clicking the unsubscribe link in our emails;

  • Using the ‘unsubscribe from all’ link in the email preference center;

  • Contacting customer service at +1 561 541 5118 or support@lofrees.us.

SECURITY OF YOUR PERSONAL DATA

We have implemented appropriate security to prevent unauthorized access, loss or misuse of your personal data. All information is stored on secure servers.

You are responsible for keeping your password confidential. We advise only connecting to secure networks and avoiding public Wi-Fi for sensitive actions.

OUTSIDE EEA - DATA STORAGE & TRANSFER

We may transfer your personal data outside the EEA. Where we do, we ensure it is protected by:

  • Adequacy decisions;

  • Standard contractual clauses;

  • Privacy Shield certifications (where applicable).

HOW LONG WE KEEP YOUR PERSONAL DATA

We retain your data as long as necessary for business, legal or regulatory purposes, and for research or analytics, unless you request its deletion (subject to legal exceptions).

YOUR RIGHTS

Under data protection laws, you have rights to:

  • Access your data;

  • Request correction;

  • Request deletion;

  • Object to processing;

  • Request data portability;

  • Withdraw consent.

To exercise any of these rights, contact us at support@lofrees.us.

We may request proof of identity before processing your request. You will not be charged a fee to access your data and we aim to respond within one month.

CONTACT DETAILS

If you have any questions, please contact us:

Lofree Support Team
📍 2062 Polo Gardens Drive, Wellington Florida 33414, United States
📞 +1 561 541 5118
✉️ support@lofrees.us